This was the period after the dotcom crash. The internet was still
new for many people, but it already had a mixed reputation.
Much of my work was rescuing and revitalizing websites that were ailing, either because the designer has lost enthusiasm, or the owner never had a clear vision of the site and its purpose.
I focused heavily on planning, and started each project by asking
my clients to scour the web creating a list of their own likes and
dislikes, both in terms of content and design. It was a great way
to get them focused.
I asked that the site be consistent with the design of any existing printed promotional material the company or organization was using, and aimed the development process at a clear the target audience.
As a trained journalist I usually took the lead in crafting the
site's written content, but I w
as also advising on clients on hosting,
domain registration and search engine placement.
In keeping with the fast-evolving nature of the internet, many of the sites I developed several years ago have been reworked by the organizations since I moved on. A few remain in their original form.