Sarah O’Hagan began her career in the airline industry when she joined Air New Zealand in 1993 as a university graduate trainee in her native New Zealand. This was an obvious career choice for a young New Zealander wanting to see the world and it ultimately led to a permanent move to the USA when the company offered her the chance to relocate in 1995. Sarah developed her skills as a marketer and her knowledge of the US market before being recruited by Virgin Atlantic Airways in 1998 as the Director of Marketing for the USA.

While at Virgin Atlantic, Sarah focused her time on revitalizing the Virgin brand’s presence in the USA which led to the critically acclaimed marketing partnership that she established with New Line Cinema for the 1999 leading comedy "Austin Powers: The Spy who Shagged Me". This was the embodiment of her personal drive to leverage entertainment value into the marketing mix through a fully integrated on and off-line marketing assault. A Virgin Atlantic 747-400 themed and named "Austin Powered" was for Sarah the ultimate execution of that vision. During her time at Virgin she was named both a "Rising Star of the Travel Industry" and one of the "Most Powerful Women in the Travel Industry" by Travel Agent Magazine.

Sarah then moved into the world of entertainment where she served as Group Marketing Director for the Virgin Entertainment Group. In that capacity, she oversaw all marketing including PR, Advertising, in-store marketing and record label marketing for the Virgin Megastores and their e-commerce arm Virginmega.com.

This led to an easy transition to Atari Entertainment where she served as Vice President US Marketing, overseeing all advertising, PR, online marketing, retail merchandising and packaging for the company's slate of video games. As the company was going through an aggressive acquisition schedule Sarah focused on developing a consolidated marketing infrastructure that would support products spanning early childhood edutainment through to teen targeted console video games.

October 2002 marked a pivotal time in Sarah’s career when she was offered the chance to work on the brand that she had always admired both personally and professionally. Sarah joined Nike as the Director of Marketing for the Western GBU (Geographic Business Unit) in the USA. This new position opened up after Nike adopted strategy to get closer to the consumer by decentralizing its US business and decision making, and expanding operations in key cities. During her time in this role Sarah was able to push the boundaries by looking for fresh locally relevant ideas for the brand. These included the development of the Nike Run Hit Wonder – which launched as the largest ever inaugural 5K/10K in the USA, and the development of a relationship with celebrity choreographer Jamie King and the dance community of LA – which led to Nike’s decision to create a global product line specifically made for dance fitness.

Sarah relocated to Nike WHQ in Oregon in late 2004 after being promoted to the role of Brand Director for the USA. She oversaw all marketing in the USA for the categories of Running, Women’s Fitness, Tennis and Sports Culture. In this role Sarah led the hugely successful re-launch of the Nike Air franchise with the introduction of the Air Max360 in Spring of 2006.

She was also able to indulge her passion for Women’s sport and fitness by leading the charge on a new marketing strategy for the women’s business. This included such break through campaigns as the launch of the Nike Fitness Dance line featuring the break through “Rihanna” music video which led to the strongest product sell through for a Nike Women’s fitness initiative ever. This success was quickly followed up by the Maria Sharapova “I Feel Pretty” campaign at the 2006 US Open that was met with a tremendous consumer and press response as Maria debuted and ultimately won the tournament wearing her Nike signature “Little Black Dress”.

Just as Sarah was acclimating to life in Portland Oregon, she was relocated back to Los Angeles to assume the role of General Manager for the Western Region, USA. In this role Sarah is responsible for the entire business for Nike including sales, marketing, finance, operations and HR.

In her spare time Sarah spends every possible moment with her husband Liam and her two young boys, Sam and Joe. She also has a huge passion for fitness having participated in a number of long distance triathlons and a marathon. Sarah is also a founder and trustee of the “PerkySam Fund” which raises money for cancer research in New Zealand.