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Some of the campaigns I have worked on are
listed below. In their own way each has cut through because of the
emotional connection established with the target consumer. You can
view details of each by clicking on the link.
Survivor: The Interactive Game -2001
Atari Extreme Sports Games -2001
Virgin Megastore Retail Campaigns -2000
Austin Powers Virgin Shaglantic -1999
Fly to London Virgin -1998
PLEASE NOTE: Samples of the following Nike campaigns:
- Nike I Feel Pretty: Maria Sharapova -2006
- Nike Torino Winter Olympics: Join Bode -2006
- Nike Fitness Dance Launch: Rihanna -2006
- Nike AIR Relaunch: Air Max360 -2006
- Nike Run Hit Wonder -2003, 2004, 2005
are available on request. .
Strategic documents that accompany the
above Atari and Virgin campaigns (eg marketing plans) as well as
other examples of strategic thinking (budgets, staffing plans, business
development plans etc) are also available.
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