I consider myself very fortunate to have worked for many major global brands in my career. The skills that I have acquired include:

strategic planning & general management
brand management & development
marketing management

strategic planning & general management

Experience includes business unit management and extensive business re-engineering assignments coming out of mergers, acquisitions or new business development (eg e-commerce development).

· Strategic leadership and visioning.

· General Management – Full P and L responsibility and management of all business functions (HR, Finance, Sales, Marketing, Operations).

· Organizational infrastructure development and consolidation.

· Resource optimization.

· Financial planning.

· Negotiation and contract development.

· Customer relationship management and quality control.

· Agency search and selection.

brand management & development

Experience includes major corporate brand re-launch assignments.

· Nike's relaunch of Nike AIR to a new generation of consumers.

· Atari's re-invention - bringing a dormant video game brand back to life for a new teen audience through a new positioning, a new product portfolio and associated marketing campaign development.

· Virgin Atlantic's new logo, type face, aircraft livery and onboard service development for "Upper Class".

· Air New Zealand's new positioning, logo, type face, aircraft livery and onboard service development.

marketing management

Experience includes running a full marketing department to develop and execute all marketing activities including, but not limited to:

marketing plan development
- Market place analysis
- Market research - quantitative and qualitative
- Competitor analysis and assessment
- Short and long range market place forecasting
- Market development - discovery and analysis of new market opportunities
- Strategy development
- Product positioning and pricing
- Budget development and management

advertising
- TV, radio, print, outdoor, retail, online
- Agency selection, negotiation of terms and management
- Internal creative services management

public relations
- Media relations, publicity events and promotions
- Agency selection, negotiation of terms and management

merchandising
- In-store retail marketing
- Promotional material development
- Channel marketing strategy
- Internal creative services management

direct marketing
- Database management
- Direct mail and e-marketing

product management and new product development
- Brand and logo development
- Packaging
- Pricing and life cycle management

promotions and partnership marketing
- Events management
- Promotions management
- Product placement
- Sponsorship
- Guerilla and viral marketing

online marketing
- Micro-site development
- Online media
- E-marketing

trade marketing
- Sales support
- Account specific marketing
- Trade promotions and incentives

organizational development
- Operational strategy development
- Department structure and staffing
- Resource optimization
- Staff development and training programs

international marketing
- International territory liaison
- Forecasting and revenue planning
- Campaign development and customization

public speaking
Topics including:
- Marketing strategy
- Brand development and maximization
- Entertainment marketing
- Developing entertainment techniques into a consumer brand
- Sports marketing
- Athlete and celebrity bran management