PROFESSIONAL HISTORY

NIKE INC. October 2002 - Present

Nike is the world's leading sports footwear and apparel brand.

General Manager - GBU West USA   Los Angeles, CA September 2006 - Present

· Overseeing entire business for Nike in the Western Geographic Business Unit of the USA. The Western GBU represents the second largest of the 4 geographic business units in the USA and it generates approx $500 Million in business.
· Responsibilities include overseeing a staff of approximately 100 in the areas of sales, marketing, finance, HR and operations; running the regional office and overseeing the generation of direct and in-direct business for Nike.

Marketing Director - USA  Portland, OR November 2004 - September 2006

· Provided category business leadership and brand direction for Running ($1 Billion business), Women's Fitness/Teen-Girl Sport ($800 Million business), Tennis ($200 Million business), and Sport Culture ($1 Billion business) in the USA.
· Provided marketing leadership and category coordination for the USA Apparel business unit ($1 Billion business).
· Reported to the Head of USA Marketing and oversaw a team of 10 including 4 direct reports: Brand Manager Running, Brand Manager Women's Fitness/Tennis/Teen-Girl, Brand Manager Sport Culture, and Marketing Director for the Central Region.

· Significant Achievements:
- Key driver behind the "Apparel Revolution" launch for Nike Pro Apparel in 2005.
- Oversaw the Air Max 360 launch in SP06 - the largest and most successful commercial footwear launch for Nike in the USA to date.
- Oversaw the Women's Fitness Dance launch in SP06 featuring the break through "Rihanna" music video and the strongest product sell thrus for a Women's Fitness initiative ever.
- Key driver behind the successful pitch to Michelle Wie to sign her as a Nike athlete.
- Leader of global strategy for Maria Sharapova launching at the US Open in September 2006.
- Key driver behind the USA Brand Planning process - a process for building long term integrated product and marketing plans by category.

Marketing Director - Western Region USA  Los Angeles, CA October 2002 - November 2004

· Oversaw all elements of the marketing mix in the Western Region for approximate revenues of $400 Million.
· Reported to USA Marketing Director, and managed 5 direct reports which included: Brand Manager Soccer/Running - West, Brand Manager Basketball/Training - West, Brand Manager Sport Culture - West, Events Manager - West, Community Affairs and PR Director - West, and a total staff of 12.

· Significant Achievements:
- Development of Western Regional marketing plan and growth of marketing team from 0 - 12 players.
- Development of year round marketing efforts in the Western Region against all 6 brand driver categories (Running, Basketball, Women's Fitness, Soccer, Football and Sport Culture).
- Concept and execution of the largest inaugural 5K/10K fun run in the USA - The Nike Run Hit Wonder.
- Concept and execution of the Made to Move Dance Showcase featuring celebrity choreographer Jamie King and the discovery of the key insights that led to the development of Nike's global fitness dance product line.
- Oversaw the Nike presence at NBA All Star Weekend in Los Angeles in 2004.
- Launch and Management of the Nike “Blu House” at Venice Beach - a year round venue for live marketing programs.
- Key player in the 2004 global campaign “Live Strong” around Lance Armstrong and the now ubiquitous yellow wrist bands.

INFOGRAMES ENTERTAINMENT June 2000 - July 2002

Infogrames is one of the top 5 interactive entertainment publishers, developing interactive games for Sony Playstation, Nintendo Gamecube, Microsoft X-Box, PC and Macintosh computers.

Vice President, ATARI Brand Marketing   Los Angeles, CA January 2002 -July 2002

· Reports to SVP Corporate Evolution and Chairman and has matrix responsibility for Atari product development team of 10 staff.
· Global responsibility for the strategic development and re-launch of the Atari Brand with the ultimate goal of building an Atari consumer products division for the corporation.

Vice President, US Marketing  Los Angeles, CA June 2000 - January 2002

- Reported to EVP Publishing, and SVP Corporate Evolution and managed 5 direct reports which include: VP Marketing Services Los Angeles, VP Brand Marketing Los Angeles, VP Marketing Services Boston, VP Marketing Minneapolis, VP Market Research and a total staff of 60.
- Oversaw all advertising, PR, promotions, events marketing, online marketing, and retail channel marketing for over 50 new release games per year for revenues of $300 Million and combined A and P budgets of $40 Million.

Significant Achievements:
- Successful integration of the marketing departments for 2 major corporate acquisitions (GT Interactive and Hasbro Interactive) to create a single marketing infrastructure for North America that boasted a 40% savings in overhead.
- Successful consolidation of advertising and PR agency resources.
- Oversaw the presence of Infogrames at Toy Fair, E3 and other industry tradeshows.
- Undertook initial re-invention of Atari brand including research, development, and positioning and launched through extreme sports console games in November 2001.

Major Title Launches included:
- Survivor The Interactive Game (PC) - Nov 2001
- Atari Splashdown (PS2), Atari MX-Rider (PS2) Atari Transworld Surf (X-Box)- Nov 2001
- Test Drive Off Road (PS2 and X Box) - Nov 2001
- Alone in the Dark - June 2001 (PS1)
- Driver 2 (PS1), Unreal Tournament (Launch title for PS2) - November 2000

VIRGIN ENTERTAINMENT GROUP July 1999 - May 2000

The Virgin Entertainment Group is the entertainment retail division of the British based Virgin Group. The VEG includes 4 separate business units being Virgin Megastores, Virginmega.com, Radio Free Virgin and Virgin Jamcast.

Group Marketing Director  Los Angeles, CA July 1999 - May 2000

- Reported to SVP Marketing and Product Development. Managed 6 direct reports which include: Advertising Manager, Retail Marketing Manager, Creative Services Manager, PR Manager, Loyalty Marketing Manager and Online Marketing Manager and a total staff of 25.
- Responsible for entire marketing mix in North America across the above four separate businesses that comprised the Virgin Entertainment Group for revenues of $150 Million and combined A and P budgets of $25 Million.

Major Campaigns
- We Give Good Gift retail Christmas marketing campaign.
- Virgin Recommends emerging artists marketing campaign.

Significant achievements:
- Launch of "Virgin Connect" - Virgin branded internet appliance.
- Development and implementation of first ever strategic brand plan for the VEG.
- Development of category breaking consumer loyalty program
- Design and implementation of corporate marketing structure to integrate clicks and bricks businesses.

VIRGIN ATLANTIC AIRWAYS April 1998 - July 1999

Virgin Atlantic Airways is the airline division of the British based Virgin Group. VAA flies to London out of 10 major gateways in the USA and is known as the airline category leader for innovation in developing a flying experience based around entertainment.

Director of Marketing  Norwalk, CT April 1998 - July 1999

· Reported to Vice President Sales and Marketing. Managed 3 direct reports which included: Advertising Manager, Loyalty Marketing Manager, PR Manager and a total staff of 11.
· Responsible for entire marketing mix in North America for revenues of $150 Million and A and P budges of $25 Million.

Major Campaigns
- Austin Powers/"Virgin Shaglantic" movie marketing and brand awareness campaign.
- Fly to LondON Virgin brand awareness campaign.

Significant achievements:
- Set the world record (at July '99) for the largest ever online "event" with the Virgin Shaglantic 1000 ticket giveaway.
- Set the record internally for advertising equivalency return on PR efforts (10:1) with Virgin Shaglantic campaign.
- Raised average unaided brand awareness for Virgin Atlantic by 20% in 1 year.
- Raised corresponding revenues by 15% year on year.
- Improved average ROI on marketing spend by 15%.
- Introduced database marketing plan and exceeded prospect targets by 300% in first year.
- Built new marketing department with new structure and staff.

AIR NEW ZEALAND January 1993 - April, 1998

Air New Zealand is the national flag carrier of New Zealand operating direct services internationally from New Zealand to Australia, the USA, Asia and Europe.

Director of Marketing  Los Angeles, CA September 1995 - April 1998

- Reported to SVP Americas Region. Managed 3 direct reports including Advertising Manager, Loyalty Marketing Manager and Promotions Manager and total staff of 6.
- Responsible for all marketing in USA, Canada and Latin America for revenues of $100 Million and A and P budget of $8 Million, and responsibility for world wide e-commerce strategy.

Major Campaigns
- Welcome Aboard. Really brand awareness campaign.
- We'll Give You $747 to Sleep With Us tactical campaign.
- Air New Zealand's Pacifica leisure marketing brand campaign.

Significant achievements:
- Launched www.airnz.com.
- Raised total number of leisure package sales by 15% p/a consistently over three years.
- Developed business plan for "Haka Bowl" college bowl game to be played in New Zealand.

Manager Loyalty Marketing  Auckland, NZ January 1993 - September 1995

· Reported to Global Director of Marketing Services.

Significant Achievements:
- Marketing lead on the launch team for the NZ based frequent flyer program "Air Points".
- Significant direct marketing experience gained through managing frequent flyer database.

OTHER CONSULTING JOBS

June 1999 Miramax Films - Promotions and Product Placement.
June 1999 Leagas Delaney Advertising - New Business Pitching.

EDUCATIONAL BACKGROUND

1994 Diploma in Direct Marketing NZ Direct Marketing Association.
1993 Bachelor of Commerce in Marketing University of Auckland, New Zealand.

PROFESSIONAL HONORS

2006 Winner for “I Feel Pretty” – Effie Award (American Marketing Association).
2004 Winner for Just Do It Individual Award - Nike USA Internal.
2004 Winner of Maxim Team Award for Livestrong Campaign - Nike Global Internal.
1999 Winner Campaign of the Year - PR Week.
1999 Winner for "Virgin Shaglantic" - NY ADDY Advertising Awards.
1999 Winner for "Virgin Shaglantic" - Effie Advertising Awards (American Marketing Association).
1999 Winner for "Virgin Shaglantic" - HSMAI Advertising/PR Awards.
1999 Named among Most Powerful Women in Travel - Travel Agent Magazine.
1999 Named Rising Star of the Travel Industry - Travel Agent Magazine.
1998 Winner for Virgin/CO Partnership launch - HSMAI Advertising/PR Awards.
1995 Winner for "Air Points" launch - NZ Marketing Awards.

PROFESSIONAL SPEAKING ENGAGEMENTS

2007 L.A. Office "Industry Insights" Conference.
2000 Institute of Int'l Research "Entertainment Branding and Partnerships" Conference.
1999 Institute of Int'l Research "Your Brand and the Bottom Line" Marketing Conference.
1999 Institute of International Research "Trend Tracking" Marketing Conference
1999 Strategic Research Institute "Branded Environments" Marketing Conference.